Facebook is January’s Frank of the Month

Each month, we select a ”Frank of the month” to highlight a person, company, topic, event or phenomenon that reflects our company values.

For January “Frank of the month” we chose Facebook. Though the particular media has not always excelled with a frank attitude and actions, we wanted to highlight Facebook’s role in the presidential elections. The campaigning done in Facebook has brought openness and fun into the presidential elections in a new way and offered to the public a channel to have election discussions, to be active in the campaigns and receive as well as share information.

This might also be the first time when Facebook activity has also resulted as activity in real-life politics – the candidates on the second round of the elections had the greatest Facebook popularity.